All widget types at a glance
| Widget type | Use case |
|---|---|
| Line chart | Time trend of one or more metrics, useful for trends |
| Bar or column chart | Comparison of dimension values, useful for rankings |
| Pie chart | Shares of a total as a closed circle |
| Donut chart | Shares of a total, with the center usable for a metric |
| Polar chart | One metric compared across categories on a radial axis |
| Radar chart | Profile comparisons across multiple dimensions |
| KPI widget | One metric shown prominently, useful for core values |
| Table widget | Metrics and dimensions in table form, useful for detailed analysis |
| Text widget | Free text and notes, useful for context and comments |
Chart widgets
Line chart
The line chart shows the trend of one or more metrics over time. You can display up to 10 metrics at the same time. Use it when you want to identify trends or follow developments across weeks and months.
Typical use case: sessions per day, revenue per month, or multiple metrics in comparison.
Bar or column chart
The bar or column chart compares values across different dimension values. Bars run horizontally, columns vertically. Both suit the same data. Use it when you want to show rankings.
Typical use case: campaigns sorted by clicks, channels sorted by revenue.
Pie chart
The pie chart shows how one total value is distributed across different dimension values. The segments fill the entire circle. Use it when proportions matter more than absolute values.
Typical use case: traffic sources by share, revenue by product category.
Donut chart
The donut chart shows the same distribution data as the pie chart, but has a gap in the middle. You can use that center for a total metric.
Typical use case: channel distribution with the total value in the center.
Polar chart
The polar chart displays one metric on a radial axis. Each category gets one segment whose length represents the value. Use it for comparisons between categories on one shared scale.
Typical use case: comparing one metric across multiple categories at a glance.
Radar chart
The radar chart displays multiple dimensions on a net-style axis. It is useful for profile comparisons when you want to evaluate several dimensions at once.
Typical use case: comparing multiple marketing channels across several metrics.
Data widgets
KPI widget
The KPI widget shows one single metric in a large and prominent way. Optionally, a comparison value to the previous period or previous year is shown. Use it for your most important core values.
Typical use case: total revenue, conversion rate, active users.
Table widget
The table widget shows metrics and dimensions in rows and columns. It is useful for detailed views where exact values and multiple dimensions matter at the same time. Use it when you want to inspect or export data.
Typical use case: campaign table with clicks, cost, and conversions per row.
Text widgets
Text widget
The text widget contains free text. You can use it to label sections, explain definitions, or leave comments. The text widget is not connected to a data source.
Typical use case: section titles, notes on data definitions, comments for the team.
Related topics
- Create Widgets - Step-by-step creation of a new widget
- Time Filter - How the time filter affects charts
- Granularity - Set the aggregation level for time series
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