What the Google Search Console integration delivers
The Google Search Console integration brings organic SEO performance directly into Zweigen. You analyze clicks, impressions, CTR, and position without manual exports.
Per widget, you can define an analysis context, for example Web, Discover, or Google News, as well as data state, aggregation, and structured filters.
Prerequisites
- You have access to the relevant Search Console property.
- You authorize with the account that has the required OAuth permissions.
Set up the connection
- Open Data Sources -> Integrations and choose Google Search Console.
- Connect your Google account through OAuth.
- Choose the correct property for your organization.
- Start with a focused time range such as
last_30_days.
These metrics, dimensions, and analysis contexts are currently available in the Google Search Console integration in Zweigen
| Category | Metrics | Show all |
|---|---|---|
| SEO | 4 | |
| Total | 4 |
| Category | Dimensions | Show all |
|---|---|---|
| Time | 2 | |
| SEO | 3 | |
| Geography | 1 | |
| Devices | 1 | |
| Total | 7 |
Analysis context explained clearly
Use the analysis context to evaluate the same metric deliberately in different search situations.
| Area | What you use it for | Recommended start |
|---|---|---|
| Search type | Separates Web, Images, Video, News, Discover, and Google News | Start almost always with web and expand only afterward |
| Data state | Controls whether you use only final data or also fresh intermediate data | Use final for clean comparisons |
| Aggregation | Defines on which level GSC combines results | Start with auto or byProperty before segmenting further |
| Filters | Restricts the analysis to query, page, country, or device | Set only one filter at first so cause and effect stay readable |
| Search Appearance | Shows special display types such as rich results only when available in the current context | Use it only after search type and filters are already defined |
Additional analysis context per widget:
- Search type:
web,image,video,news,discover,googleNews - Data state:
final,all,hourly_all - Aggregation:
auto,byPage,byProperty,byNewsShowcasePanel - Filters: structured filters on
query,page,country,device - Search Appearance: dynamically available values for the current search type and filter context
You can find this selection in widget creation under OPTIONAL in the field Choose analysis context.
Invalid combinations are blocked: If one filter or aggregation mode excludes another option, that option is disabled and a tooltip explains the reason. Values that were set earlier and have become invalid stay visible so you can remove them intentionally.
Recommended starter metrics
Start with only a few core values and open more context options afterward.
| Metric | What it describes | Recommendation for use |
|---|---|---|
| Clicks | How many organic visits come from Google Search | Good starting point for demand and traffic trend |
| Impressions | How often your content was visible in Google Search | Read it together with clicks and CTR, never in isolation |
| CTR | How often one impression turns into a click | Use it to evaluate snippet quality and expectation fit |
| Position | Average position in the search results | Interpret it only together with query and page segmentation |
Recommended starter dimensions
| Dimension | Use in analysis |
|---|---|
| Date | Shows trend and breaks over time |
| Query | Makes clear what users are actually searching for |
| Page | Connects SEO performance with the landing page |
| Country | Separates regional differences cleanly |
| Device | Checks differences between desktop, mobile, and tablet |
| Search appearance | Helps evaluate special search display types |
Troubleshooting: common issues
| Problem | Likely cause | Solution |
|---|---|---|
| No data is visible | Wrong property connected | Check the property and re-authorize the connection |
| CTR seems implausible | Time range or comparison is inconsistent | Normalize the time range and check again |
| Query analysis is unclear | Too many segments at the same time | Start with query, then add page and device |
| Position values fluctuate strongly | Low volume in long-tail queries | Start on a more aggregated level, then drill down |
| An option is disabled | Current search type, filter, or aggregation mode blocks the combination | Read the tooltip, then adjust or remove the blocking context |
Related topics
- Integrations - Place other native connections in context
- Data Connections Overview - Compare all connection types
- Connection Status - What to do when connections fail
All Data. One system.
Contact
We are happy to help and advise. Send us an email at hi@zweigen.cloud or visit our socials.